The Arnold Palmer Invitational at Bay Hill Club and Lodge in Orlando, FL plays host to the PGA Tour in the second of four stops along the Florida swing. 

 

American Visual Brands paired with partnering companies ProVision Events out of the United Kingdom and Fuel4 based in St. Petersburg, FL to create the inaugural Arnold Palmer Experience. 

 

The experience was constructed within a 70 foot tent with fully branded windows wrapping the exterior. Members of Arnie’s Army were guided through the many phases of his life telling his story using various different visual methods. Fans were greeted with branded custom fabricated display boxes with plexiglass tops encasing some of Arnie’s most prized memorabilia. Custom built flats covered with dye sublimated fabric lined the walls showing images of some of Palmer’s most iconic professional and personal accomplishments. Fans crowded around custom built golf simulators which let guests attempt to emulate some Arnie’s most legendary shots.

 

This project forced our team to think outside the box and collaborate with our partners to create what was a very rewarding end result. 

 

 

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